Vilebrequin has never forgotten its heritage : the brand is a product of the joy and freedom of spirit of St-Tropez in the 1970s.

Why change that? Why take off our sunglasses, pick up our beach towels, and be serious? Who would want to dress for the beach as they do in the office? Who would want to wear black and gray under the dazzling sun? Vilebrequin's collections are bathed in sun 365 days a year. Season after season, Vilebrequin invents elegance for the holidays and transmits, from father to son and now, mother to daughter, generation to generation,a lasting idea of pleasure.

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